We’ve always heard that the customer is always right, but at jcpenney not only are they right, but they take it to the next level!
In February, they held a contest for a logo redesign and the winner was a third-year graphic design student at the University of Cincinnati, Luke Langhus.
Now in June, they’ve teamed up with Bisou Bisou and the Fashion Institute of Design and Merchandising to challenge student designers to “create runway style for today’s modern women” in their Runway Your Way Design Challenge. The challenge has taken over the jcpenney YouTube channel for consumers to vote on their favorite design. They have already narrowed it down to 4 finalists: Jenna Goldberg with her buckle wrap skirt, Jon Rosario with an appliqué tank, Alyse Guercia with a ruffle tunic, and Jenny McClain with an embellished feather tank. All designs will be available online and in select jcpenney stores beginning in August for less than $30. The student will also win a $2,000 scholarship. Vote now through June 15th!
Who are you going to vote for? Do you like the idea of companies pursuing consumers’ opinions?