Thanks to the Internet, millions of people now have the ability to share their thoughts, ideas and creativity with the whole world through blogging. However, just because someone can start their own blog doesn’t mean that others are going to want to spend their time reading it, especially if it isn’t eye-catching and well designed.
One’s blog should not only reflect who they are as an individual, it should also appeal to others; after all, without an audience, what’s the point? Color coordination plays a key role in making a blog aesthetically appealing. When it’s good, it’s great and when it’s bad, people will really be put off. Color coordinating one’s blog plays an integral role in its readability, so read on for more information.
Color affects everyone
In web design, good color choice should never be neglected. A poor color combination can have just as negative an effect as poorly written copy, slow load times and noisy images. No one wants a blog that’s got too much going on, but a blog without a sense of cohesion and design principles isn’t much better.
Whether one wants to admit it or not, color affects them, both physically and mentally, not to mention subconsciously and consciously. Some colors elicit feelings of agitation or relaxation, while others may spark memories. In fact, some studies have shown that color can play a role in the acceptance or rejection of a service or product. This is particularly true when it comes to the Internet, because it is such a visual experience.
Picking a color scheme
Even with the greatest content ever, a blog with clashing hues just isn’t going to cut it. The color scheme should welcome visitors while still representing the blogger’s point of view and theme. Luckily, there are lots of options when it comes to finding a suitable color that will appeal to readers while still looking fresh and original.
Often, it is helpful to consider the colors that fit with the blog’s theme. For example, a blog about healthy lifestyle choices and eco-friendly products might benefit from soft colors like blues and greens. Alternatively, a blog centered on beach vacations might look lovely with a scheme consisting of blues, browns and tans. The key, however, is not to become fixated on any one color, but to choose several.
Bloggers don’t have to have any prior experience in web design or art to pick the perfect color palette, thanks to the Internet. There are a number of color palette sites that cater to individuals looking for the perfect color scheme for their blog. These sites allow users to play around with different color combinations to make the decision process much easier.
Incorporating pictures into the color scheme
The written word is very powerful, but everyone knows that a picture is worth a thousand words, which is precisely why it is so important to include images with every blog post. However, the pictures chosen should mesh with the color scheme; it is possible to manipulate an image’s color balance before posting, though this can be time-consuming and tedious for those unfamiliar with the process. Another solution is to visit sites such as Dreamstime to purchase stock images, which are available in a wide range of styles and colors.
The bottom line is that there is no strict set of guidelines when choosing the color scheme for a blog. It really depends on the blog’s overall theme, mood and context of its content.
Note: This post was provided by a Daydream In Color partner. Posts like these help us provide colorful inspiration. Thanks for tuning in!